CASE STUDIES

Shanghai cases & service scenarios

A six-month case from 麦核纹发, alongside dental, maternity and fine-dining scenarios. Contact us for anonymised local cases.

Client case · 麦核纹发Service period · Six months

Six months of service: enquiries and revenue

PROBLEM

麦核纹发, a Shanghai scalp micropigmentation business, initially received around 60 online leads per month with uneven demand and about RMB 300,000 in monthly revenue. Over six months of GEO combined with online acquisition work, leads stabilised at 200–300 per month and monthly revenue reached nearly RMB 1 million.

CONTEXT

▸Evaluation period: six months of ongoing service, not a single-week result.

▸Measures: monthly online leads and revenue, considered alongside AI visibility and the in-store journey.

▸Attribution: GEO worked with the wider acquisition programme; business changes are not attributed solely to GEO.

Business changes during service

~60

Monthly online leads before service

200–300

Monthly online leads after service

~RMB 1M

Monthly revenue (previously ~RMB 300k)

Results also depend on expertise, service quality, pricing and operations. This case does not predict outcomes for other stores.

Six-month engagement · Individual case

Service scenario · Dental & maternityScenario · Local enquiries and visits

Make credentials, services and location clear

PROBLEM

Questions about dental practices in Xuhui or postpartum centres in Pudong need both professional and local information. Organise real credentials, processes, intended customers and location so people can make informed enquiries.

ACTION

▸Map questions by district and neighbourhood, separating dental and maternity needs.

▸Organise real credentials, professional backgrounds, service processes and intended customers.

▸Align address, transport and enquiry information and track changes from mentions to visits.

Monitoring focus

Info

Clinic identity and credentials

Service

Service process and intended customers

Ask

Appointment information coverage

Information should be factual and verifiable. Medical content should not promise treatment outcomes.

Dental & maternity service focus

Service scenario · Fine diningScenario · Business dinners and celebrations

Be considered for business dinners and special occasions

PROBLEM

Customers may ask for business-dinner venues in Lujiazui or atmospheric restaurants near Xintiandi. Match cuisine, private rooms, budget, transport and booking details to the occasion.

ACTION

▸Build a prompt set around business dinners, anniversaries and family gatherings

▸Organize cuisine, menus, private rooms, indicative budgets, parking and booking policies

▸Align the website with public restaurant listings and monitor occasion-based recommendations and booking accuracy

Monitoring focus

Host

Mentions by dining occasion

Dine

Cuisine and ambience accuracy

Book

Reservations and arrival details

When choosing a restaurant for hosting or a celebration, guests should understand the food and ambience and easily find private-room and reservation details.

Fine-dining service focus

The scalp micropigmentation case records an individual six-month engagement. Results depend on multiple factors and are not guaranteed for other stores. The dental, maternity and dining sections describe the service focus for each industry.

How should you read this case data?

The 麦核纹发 case compares monthly business measures before and after a six-month service period. Online leads and revenue are different measures: leads are not completed sales, and these figures do not establish a conversion rate attributable to AI alone.

This page publishes a case summary, not individual lead records or monthly financial statements. It provides context and an observation framework, rather than independent verification of the underlying figures. Before evaluating an engagement, discuss the months observed, handling of duplicate enquiries, visit records and concurrent marketing activity.

This is not a controlled experiment. Service quality, pricing, advertising and operational execution can all affect business results. The dental, maternity and dining sections focus on credentials, service information and customer needs.

Read how to record AI mentions, enquiries and sales →

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